Bentonite is commonly used in cosmetics and personal care products due to its unique properties and versatility. Some of the common uses of bentonite in cosmetics include:

Facial Masks

Bentonite clay is perhaps most well-known for its use in facial masks. It has excellent absorbent properties, making it effective in drawing out impurities, excess oil, and toxins from the skin. Bentonite clay masks can help cleanse and detoxify the skin, leaving it feeling refreshed and revitalized.


Finely ground bentonite particles can be used as a gentle exfoliating agent in scrubs and cleansers. It helps remove dead skin cells, unclog pores, and improve the texture and appearance of the skin.


Bentonite clay can be used as a thickening agent in lotions, creams, and other cosmetic formulations. It helps provide a smooth, creamy texture and enhances the stability and viscosity of the product.


Bentonite clay’s ability to absorb excess oil and moisture makes it useful in oil-control products such as mattifying powders, dry shampoos, and oil-absorbing sheets. It helps reduce shine and keep the skin or hair looking fresh for longer periods.

Shampoos and Hair Masks

Bentonite clay can be incorporated into hair care products such as shampoos and hair masks to help cleanse the scalp, remove buildup, and improve hair texture. It may also provide some volume and body to the hair.

Anti-itch and Soothing Properties

Bentonite clay has soothing properties that can help alleviate itching, irritation, and inflammation on the skin. It is sometimes used in products designed for sensitive or irritated skin, such as soothing creams, balms, and masks.

Antibacterial Properties

Some studies suggest that bentonite clay may possess antibacterial properties, which can be beneficial for combating acne-causing bacteria and promoting clearer skin. It is often included in acne treatments, spot treatments, and clarifying masks.

Overall, bentonite clay is a versatile ingredient in cosmetics and personal care products, offering a range of benefits for the skin and hair. However, it’s essential to use bentonite-based products as directed and perform a patch test before widespread use, especially for individuals with sensitive skin or allergies.